VAUGHAN, ON, August 10, 2021 / CNW / – MAV Beauty Brands Inc. (“MAV Beauty Brands” or the “Company”) (TSX: MAV), a global personal care platform, announced today that its board of directors (the “Board of Directors”) has announced the following appointments of management positions:

Appointment of Serge Jureidini as President and Chief Executive Officer

The board has appointed Serge Jureidini as President and Chief Executive Officer, effectively 17th August 2021. Tim pile left the company and Chris Elshaw, Chairman of the Board of Directors, will serve as Interim Chief Executive Officer until Mr. Jureidini takes up the position.

“I would like to thank Tim for all of his efforts and I wish him every success in the future,” said Chris Elshaw, Chairman of the Board of Directors. “We believe that in Serge we have found a leader for the next stage of the MAV Beauty Brands journey. The Board of Directors remains committed to developing the business through both organic growth and value-adding acquisitions, while benefiting from the operational size of the platform. ” . “

Serge Jureidini brings over 30 years of beauty and personal care experience to his leadership of MAV Beauty Brands. Most recently, Mr. Jureidini was chief marketing officer at Revlon Inc., a multinational cosmetics, skin care, fragrance and personal care company. At the beginning of his distinguished career, Mr. Jureidini held senior positions in other beauty and personal care companies, including President and Chief Executive Officer of Arcade Beauty and President of Lancôme USA and in various functions within the luxury department of L’Oréal. Mr. Jureidini holds a Master of Management degree from the École des Hautes Études Commerciales de Paris.

“I am excited to join MAV Beauty Brands and its remarkably talented team and founders. MAV has built a strong global personal care operating platform with four dynamic and differentiated brands in attractive categories and I look forward to building on that solid foundation. both organic and. ” and by acquiring additional high-growth brands over time, “said Serge Jureidini.

The story goes on

Appointment of Laurel MacKay-Lee as CFO

The Board of Directors has appointed Laurel MacKay-Lee as Chief Financial Officer with effect August 30, 2021. Niv Majar, who served an admirable position as interim chief financial officer, will continue in his position as vice president of finance for the company.

Laurel MacKay-Lee is a seasoned retail and finance executive with over 20 years of industry experience. Most recently, Ms. MacKay-Lee was Chief Operating Officer at Stream Commerce, a full-service e-commerce agency. From 2012 to 2018, Ms. MacKay-Lee was Vice President in various functions at The Shopping Channel, a division of Rogers Communications Inc. Before that, Ms. MacKay-Lee held various senior positions at Skyservice Business Aviation, Cara Operations Limited and Loblaw Companies Limited. Ms. MacKay-Lee earned the title Chartered Professional Accountant (CPA, CA) from KPMG LLP and holds a Bachelor of Commerce from University of Toronto.

“It is exciting to have someone with the broad financial and operational experience that Laurel is joining MAV Beauty Brands as chief financial officer,” said Chris Elshaw, Chairman of the Board of Directors. “Laurel has exceptional financial reporting and operational acumen and will no doubt add to our leadership team.”

About MAV Beauty Brands (TSX: MAV)

MAV Beauty Brands is a global personal care platform focused on acquiring great independent brands and helping those brands grow and gain market share. We built an operating platform to build brands through expanded sales, innovation and marketing. Today we have a diversified portfolio of four complementary personal care brands – Marc Anthony, Renpure, Cake Beauty and The Mane Choice – offer high quality hair, personal care and beauty products. These products are sold in over 30 countries around the world and in more than 100 of the world’s largest retailers.

Forward-looking information

Certain information in this press release, including statements regarding the appointment of Serge Jureidini as President and Chief Executive Officer and Laurel MacKay-Lee as the chief financial officer and the company’s strategies for growing the business are forward-looking information. In some cases, but not necessarily in all cases, forward-looking information may be identified by the use of forward-looking terms such as “plan,” “goals,” “expected,” or “does not expect,” “is expected”. “An opportunity exists,” “is positioned,” “estimates,” “intends,” “believes,” “anticipates,” or “does not expect,” or “believes,” or variations of such words and expressions, or indicate that certain acts , Events or results “could”, “could”, “would”, “could”, “will” or “are taken”, “occur” or “be achieved”. In addition, all statements that relate to expectations, forecasts or other characterizations of future events or circumstances contain forward-looking information. Statements that contain forward-looking information are not historical facts, but rather reflect management’s expectations, estimates and forecasts of future events.

While the company believes that the forward-looking statements in this press release are based on current, reasonable, and complete information and assumptions, these statements are inherently subject to a number of factors that could cause actual results to differ materially from those of management Expectations and plans as set out in such forward-looking statements, including but not limited to the following factors, many of which are beyond the control of the company and the effects of which may be difficult to predict: (a) the duration, severity and risks of COVID-19 -Pandemic and the resultant impact on the Company’s sales, operations and business; and (b) other risks inherent in the Company’s business and / or factors beyond its control that could materially adversely affect the Company .

Forward-looking information is necessarily based on a number of opinions, assumptions and estimates that, although believed to be reasonable by MAV Beauty Brands as of the date of this press release, are subject to known and unknown risks, uncertainties, assumptions and other factors that may lead to the fact that Actual results, activities, performance or achievements will differ materially from those expressed or implied in such forward-looking information including, but not limited to, the factors detailed in the “Risk Factors” section of the company’s annual report information form dated March 30, 2021 for the past year December 31, 2020 and the company’s other periodic filings made available at These factors are not intended to be an exhaustive list of factors that could affect MAV Beauty Brands; However, these factors should be carefully considered. There can be no guarantee that such estimates and assumptions will prove to be correct. The forward-looking statements contained in this press release are as of the date of this press release, and MAV Beauty Brands expressly disclaims any obligation to update or change any statements that contain forward-looking information or the factors or assumptions underlying them, whether as a result of new ones Information, future events or for other reasons, unless required by law.

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