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The CEO of Aluminum Bahrain BSC (Alba), Shaikh Daij bin Salman bin Daij Al Khalifa, was the keynote speaker at the 24th Arab-German Business Forum 2021, which will take place from October 4th to 6th, 2021 at the Hotel Ritz. took place -Carlton Berlin, Germany.

The three-day Arab-German Business Forum is a leading platform for promoting Arab-German business relations and includes panel discussions, ambassador roundtables and country workshops with high-level speakers that focus on key sectors with opportunity-creating economies and growth.

Alba’s Chief Executive Officer Ali Al Baqali and Chief Marketing Officer Khalid A. Latif were key members of the panel discussions at the forum, which was also attended by Alba’s Director Marketing Boris Santosi and Director Investor Relations, Insurance & Corporate Secretary Eline Hilal.

In his keynote speech at the 24th Arab-German Business Forum Ghorfa, Alba’s CEO Shaikh Daij bin Salman bin Daij Al Khalifa thanked Ghorfa for his significant role in promoting economic and economic relations between Germany and the Arab countries. Stressing the decades of excellent partnerships between German companies and Alba, Shaikh Daij said: “Over the past fifty years during Alba’s expansion projects, German companies have been really proud of the strong ties we have over, due to their renowned technological expertise on many fronts, our trusted partners the years we have built up with our German partners. ”

He added: “Bahrain is one of the friendliest countries in the Middle East and we look forward to further German participation in the Bahraini manufacturing industry, especially in our aluminum downstream cluster, as Alba’s line 6 expansion project increases by 540,000 metric tons per year ( mtpa) to the integrated capacity of +1,000,000 mtpa of Alba. ”

As a panelist for the discussion “Digitization: How Industry 4.0 can drive diversification in the Middle East”, Ali Al Baqali, CEO of Alba, gave a snapshot of Alba’s digital efforts and emphasized the company’s most important austerity program, “Al Hassalah”, which aims to US $ 100 million by the end of 2022. Al Baqali said: “The digital transformation is part of Alba Industry 4.0’s five-year strategy – in line with Bahrain’s 2030 economic vision.”

Albas CMO Khaled A. Latif, who attended the panel discussion on ‘Logistics and Transportation: The Mobility and Connectivity Transition in the Arab World’, said: “We know that the global logistics problem is a challenge for many, but such challenges are there are no show stoppers for us, as we are fully committed to finding ways and means to deliver our metal to our customers on time and everywhere. ”